I've spent most of my career on the factory floor, watching what brands ask for change season after season. And over the last few years I've watched one thing happen consistently: the heavy, chunky cashmere sweater that used to define "luxury knit" keeps moving to the back of the showroom. What our
The Cashmere Sourcing Mistakes That Cost Brands the Most — And How to Avoid ThemTwenty years of manufacturing cashmere knitwear means twenty years of watching brands make the same mistakes.Not because they are careless. Because the cashmere supply chain is genuinely opaque, the terminology is incons
Cashmere Knitwear MOQ Explained: What Minimums Actually Mean, and How to Work With ThemMOQ is the number that stops more knitwear brand conversations than any other.A founder has a clear vision, a strong brand concept, and a manufacturer they are genuinely excited about. Then the MOQ comes up — and
10 Questions to Ask Before Choosing a Cashmere Knitwear ManufacturerYou have done the research. You have attended the trade shows. You have a shortlist of three or four cashmere manufacturers who look credible on paper.Now comes the part that separates the brands that scale successfully from the one
We came to Florence with samples, certifications, and a clear purpose: to introduce WFS Cashmere to the most discerning knitwear buyers in the world — and to listen.Pitti Immagine Filati 99 is now behind us. The booth is packed. The team is back. And the conversations are still going.Here is what ha
Knitwear Trend Report 2026: What the Global Market Is Actually Buying — And What It Means for Your Next CollectionEvery season, the fashion industry produces thousands of trend reports. Most of them tell you what colors are trending on the runway.This one is different.This report is written from the